PROJECT BRIEF
- Industry
- Dental / healthcare
- Market
- Perth, Australia
- Delivery
- Completed landing page
- Work
- Landing-page design & UX
ScopeWordPress landing page, paid-traffic UX and consultation journey
Project roleLanding-page structure, message match and responsive conversion experience
01 / THE BRIEF
From concern to consultation
The Perth Wisdom Teeth case study documents the project scope and delivery approach. a paid-traffic landing page that answers patient questions in sequence and makes a consultation enquiry easier to navigate.
The design brief covered desktop and mobile, with a consultation enquiry or booking as the primary action.
The challenge
A generic dental-services page can leave the visitor searching for answers about the practitioner, treatment process, cost and location. The page had to provide that information in a clear sequence without overwhelming the first view.
- Recognise the visitor’s concern in the hero.
- Provide a consultation form immediately for visitors ready to enquire.
- Build reassurance through practitioner information, process, cost and location.
02 / THE APPROACH
The decisions
behind the work.
Structure the page around seven questions: treatment need, practitioner, next step, cost, options, location and booking.
Place a consultation form above the fold and repeat contextual CTAs through the page.
Introduce the clinician and provide space for questions, alongside symptom-based education.
Explain assessment and treatment planning with understandable steps.
Include a dedicated cost section, options and five clinic locations.
Restructure the mobile layout so forms, practitioner details and CTAs remain easy to scan.
03 / RESULTS
The finished experience.
Desktop and mobile landing-page design for consultation enquiries.
The completed page connects patient questions, practitioner trust, treatment process, cost, location and consultation in a clear sequence on desktop and mobile.
A visible consultation action gives visitors a consistent next step as they move through the page.
THE TAKEAWAY
Answer the questions that prevent a decision, in the order the visitor is likely to ask them.
A landing page should carry the message from the ad into a useful decision journey. Here, the structure balances relevance, reassurance and a clear consultation action rather than relying on a long service description.
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