PROJECT BRIEF
- Industry
- Audit / professional services
- Market
- UAE / Dubai
- Delivery
- Completed landing page
- Work
- Landing pages & enquiry UX
ScopeLead-generation landing page, scope qualification and responsive UX
Project rolePage architecture, service segmentation and enquiry journey
01 / THE BRIEF
Clarity before the enquiry
The RT Audit Services case study documents the project scope and delivery approach. a scope-and-fee enquiry journey that helps prospects identify the relevant audit service, understand the process and prepare for contact.
The primary action was an audit scope-and-fee request, supported by a dedicated desktop and mobile qualification journey.
The challenge
A conventional corporate page can describe expertise without helping a visitor understand which engagement applies to them. The page had to make the purchase easier to navigate while preserving the breadth of the service.
- Help prospects identify a relevant service.
- Explain responsibility and process before the enquiry.
- Request information that can support a useful scope discussion.
02 / THE APPROACH
The decisions
behind the work.
Use a high-intent scope-and-fee form in the hero, rather than a general contact request.
Introduce entity, purpose and jurisdiction as scope questions.
Present six specialist services so visitors can recognise the engagement they need.
Show senior involvement through a professional profile.
Explain the route from requirement to final report, with document guidance, FAQs and review-led reassurance.
Keep the same qualification sequence on mobile: headline, form, trust, services, process, credibility and CTA.
03 / RESULTS
The finished experience.
Service architecture and a scope-and-fee enquiry journey.
The finished design presents a complex professional service as a structured enquiry journey. Service segmentation, a visible accountable professional and a scope-first form give the visitor more context before making contact.
The page makes the service easier to assess and gives the team a more useful starting point for the enquiry conversation.
THE TAKEAWAY
Make a complex service easier to choose by clarifying scope, responsibility and the next step.
The expertise stays detailed, while the decision becomes easier to follow. This is the role of conversion design in professional services: help the right visitor recognise the right conversation to start.
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