PROJECT BRIEF
- Industry
- Accounting / audit
- Market
- Dubai, UAE
- Delivery
- Completed landing page
- Work
- Landing pages & service selection
ScopeService selection, lead capture, professional credibility and enquiry UX
Project roleLanding-page architecture and service-selection journey
01 / THE BRIEF
Many needs, one clear next step
The CPA Audit Services Dubai case study documents the project scope and delivery approach. a campaign page that helps different business buyers identify an audit need and move toward one focused scope-and-fee conversation.
The page brings different audit requirements into one coherent service-selection and enquiry journey.
The challenge
Putting every service into one generic list makes the visitor do the work of finding a relevant route. The design needed to introduce the right questions, professional credibility and process without losing the primary action.
- Help visitors identify their service need.
- Make senior involvement and process visible.
- Return each route to a consistent commercial enquiry.
02 / THE APPROACH
The decisions
behind the work.
Place direct lead capture in the hero for visitors already ready to enquire.
Show experience indicators and recognisable logos below the fold.
Present audit-type selection and distinct specialist service pathways.
Explain how scope, documents and deadlines are handled, with a step-by-step route from requirement to report.
Make the senior consultant visible and show what information is needed before fieldwork.
Place reviews and FAQs near later decision points, then close with scope, a starting checklist and a fee enquiry.
03 / RESULTS
The finished experience.
Campaign landing-page design and service-selection journey.
The finished page lets different buyers self-identify, explore a relevant service and understand the engagement process. Those paths return to one primary enquiry instead of competing contact actions.
Service selection, professional credentials and process information support one focused enquiry path.
THE TAKEAWAY
Allow different buyers to recognise themselves while keeping the primary action consistent.
Service breadth and conversion focus can work together. The page gives visitors enough context to select a relevant route while keeping the next step understandable across different business needs.
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