PROJECT OVERVIEW
- Industry
- Custom window treatments
- Market
- Miami / South Florida, USA
- Work
- Google Ads & growth systems
- Reporting
- 1 Apr 2025–24 Jul 2026
ScopeGoogle Ads, landing pages, CRO, tracking, CRM and supporting local marketing
Our roleResearch, campaign structure, conversion journey and measurement
01 / THE BRIEF
Scaling local search acquisition
Miami’s Best Blinds supplies custom blinds, shades, shutters and motorized window treatments with professional installation. The brief was to take over an existing Google Ads account and build an acquisition system that could handle more investment while keeping enquiries measurable.
The work started with the buying journey: what people search for, what competitors promise and what a prospect needs before requesting a consultation, measurement or quote.
The challenge
South Florida is a competitive window-treatment market. More spend would also bring more waste unless keyword targeting, service relevance, the landing experience and lead handoff improved together.
- Separate product and local intent instead of grouping every service into one campaign.
- Reduce irrelevant searches through negative keywords and recurring search-term reviews.
- Make forms, calls and contact actions visible beyond the advertising dashboard.
02 / OUR APPROACH
The decisions behind the work.
Research local demand, competitor offers, landing pages, reviews and calls to action before scaling.
Segment campaigns around blinds, roller and zebra shades, blackout shades, motorized treatments, shutters and local searches.
Align ad messaging with the destination page; strengthen value propositions, trust content, mobile usability, short forms and click-to-call.
Connect GA4, Google Tag Manager, Google Ads conversions, Meta Pixel and GoHighLevel CRM.
Use Meta for supporting awareness, social proof and retargeting, with weekly campaign and search-term reviews.
03 / REPORTED RESULTS
Results, with context.
Google Ads · 1 April 2025–24 July 2026. Conversion actions include tracked enquiries and contact actions.
The managed period reports 17,100 clicks, 1.99 million impressions and $49,400 in spend. Recorded conversion actions increased from 471 in the earlier account period to 1,600, while conversion rate changed from 4.99% to 9.36%.
Average cost per conversion also increased, from $21.44 to $30.88. The periods differ in duration and investment, so volume, spend and cost per action need to be assessed together.
Meta’s supporting activity reports 233 Instagram profile visits at $1.04 per result and $243.34 spend, plus 133 Facebook page visits, 23 follows and $76.18 spend. Those are engagement measures, separate from the Google Ads conversion actions.
| Metric | 23 Mar 2022–1 Apr 2025 | 1 Apr 2025–24 Jul 2026 |
|---|---|---|
| Impressions | 353,000 | 1.99M |
| Clicks | 9,440 | 17,100 |
| Conversion actions | 471 | 1,600 |
| Conversion rate | 4.99% | 9.36% |
| Ad spend | $10,100 | $49,400 |
| Avg. cost / conversion | $21.44 | $30.88 |
THE TAKEAWAY
Scale the whole enquiry journey: search intent, page relevance, measurement and follow-up.
Search captured intent, service pages explained the offer, tracked actions recorded the response and the CRM made follow-up visible. The useful lesson is that scaling acquisition requires attention to each handoff, including the points outside the ad account.
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